In the universal competitive environment, to face the global challenges around the business, it has be-come more traditional of providing trade credit by the manufacturer to the retailer as part of improving the sales growth. The retailer needs not to pay the manufacturer immediately whenever retailer receives goods, if a manufac-turer offers credit period to the retailer. In this scenario focusing on the overall performance of the supply chain in terms of cycle time variations, inventory levels, rate of shipment and the annual total relevant cost of the entire supply chain is essential. The objective of the proposed work is to illustrate the optimality of cycle time, levels of inventory, rate of shipment and the total relevant cost of the coordinated supply chain under cubic price dependent demand with trade credit. Mathematical models are developed to determine decision variables and objective func-tion value. Finally, with the help of numerical example, the proposed model is solved to illustrate the theoretical results and also the sensitivity analysis is carried out.
Volume 11 | 03-Special Issue
Pages: 1198-1205