The objective of this research is to reveal (1) the influence of internet usage on Batik Trusmi SMEs performance; (2) the influence of innovation creativity on Batik Trusmi SMEs performance; and (3) the influence of internet usage on Batik Trusmi SMEs performance moderated by innovation creativity. The samples were Trusmi Batik Small and Medium Enterprises (SMEs) in Cirebon, West Java, Indonesia. A total of 115 SMEs selected as the research object. Data were collected using a questionnaire consisting of variables indicator with a rating scale questions 1 through 5. The data were processed using the regression analysis with SPSS software. The research results indicated that (1) internet usage has a significant and positive influence on Batik Trusmi SMEs performance; (2) innovation creativity has a significant and positive influence on Batik Trusmi SMEs performance; and (3) internet usage has a significant and positive influence on Batik Trusmi SMEs performance moderated by innovation creativity. Therefore, SMEs is required to be more daring to use the internet optimally.
Volume 11 | 03-Special Issue
Pages: 1211-1218